The Edge Property
The Edge Property is a property portal for home-seekers, buyers, investors & real estate agents. The objective of the client was to create a comparative advantage to their competitor so as to increase daily active users.
When interviewing users, we realise that most of our clients are first time buyers or foreigners who are trying to use the app for the first are clueless about how to go about, we mainly identify 3 areas that are most common problems for our users.
New buyers: What are the rules around buying public housing?
Foreigners: Not sure where to start as Singapore is a big city?
Investors: Understand how to find good property spot, best properties to invest.
We realised at this stage that we needed to guide users who come to our site, and thus had a featured topic on our final product.
I was with this project for 6 months, doing UX research on competitors, and did usability testing after design edits.
Product Design, User Interviews, Design Research, UX Design, UI Facelift, User testing, Prototypes
Web Application Prototype