Nicole Tay,
Hello. I am a UI/UX Designer with 10 years of experience. I take web and mobile applications from concept to delivery.
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Nicole is a strong UX and UI designer who understands mobile products in depth. She has a user-centric focus and seeks out all available data about user interactions so she can improve the product experience. She's also a perfectionist who considers every pixel in her designs.
Brett Bouchard
Digital Product Marketing Leader, Google
Nicole is skilled at her job and never afraid to take on a challenging task. She is a insightful and detail-oriented person that cares about solving difficult problems. She is also effective in communicating with clients, highly attuned to the needs of his clients and cares about finding solutions for them. As a marketeer, she possesses equal parts of business intelligence and product intuition, as such she has always gave savvy ideas for marketing. She is passionate about building user interfaces that are both visually appealing and highly usable. She is a multi-talented individual with a strong design inclination and intuitive sense for user experience. I would recommend her as a talented UX Designer or Marketeer.
Zhou Wenhan
CEO, Smart Walkie Talkie
I worked with Nicole for about a year at Bubbly. She was freelancing as a mobile product designer in Singapore at the time. I recruited her into Bubbly full-time and I’m glad I did. Nicole has a keen designer’s perspective on all product interfaces and interactions. Her aesthetic is very modern, fun, and inviting. We worked on several product releases together (for iPhone apps and Android apps) and the result was a much more visually impressive, usable Bubbly app. Nicole is passionate about mobile and web design but she also has a knack for development and entrepreneurship. I often sought Nicole’s opinion on competitive products or visual prototypes and I appreciated her candid feedback, which was usually “SO CUTE!!!” or “SO UGLY!!”
Dave Sloan
Strategy Lead – CPQ at VMware
I worked with Nicole for over a year at Bubbly. During that time, the design quality and user experience of our mobile app improved drastically. We consistently got 5 star reviews in the App Store and Google Play. In addition to completely re-designing the user experience and visual language of the apps, she re-branded the company changing our logo, website and entire corporate image. I have worked with some of the best designers in the industry, they gone on to VP Design positions at HTC, Capital One, and several have started major design studios, Artefact. I have no doubt that she is on track to achieve the same in her career as a designer.
Justin Mann
Engineering Manager at Facebook
Nicole is a rare UX designer that has an equally sharp edge for UI designs. This rare combination of skills means she can come up with designs that are both functional and ascetically pleasing.
When i started working with her, she is still in school, and she has already displayed a keen sense of UX flow. She soaks up knowledge from everyone and critically retain and mould what becomes her own. In team discussions, she is open minded, yet opinionated and contributes insightful observations on usage patterns and analysis of data.
Working with her has been a great joy. Growth Hacker and feature planning She is analytical and intuitive when dealing with design.
Kaiwei Chen
Founder at HasBrain
Nicole is a phenomenal UI / UX designer - the best I have ever worked with! She's a rare breed of product-focused user experience designer that is extremely difficult to find in Asia - let alone in Singapore! I can't say enough good things about her. She really accels at mobile UI and I would recommend her in a heartbeat to anyone that wants a top-notch app designed (and is willing to pay for quality 😉
Thomas Clayton
VP Global Trade Business at Houzz
Nicole and I have embarked on several projects together both professional and academic, each time she has proven herself as a liable assest to the team. Her roles in these project was to engineer the UI/UX of the system, from the color of the buttons to the entire flow of the system. Her meticulous nature ensures that nothing will be out of place and the execution of design was according to what she designed. And when there are need to spend more time for a certain issue, she doesn’t mind coming back on the weekends to look into her problems. On the whole, Nicole is quick in adapting herself to any environment and always seeking ways to help around the team.
Reuben Tan
Full Stack Developer